Marketing Management
Chapter 12: Distribution
(Test Bank Questions) FINAL
EXAMS| COMPREHENSIVE
TEST BANK WITH OVER 400
ACTUAL QUESTIONS WITH
CORRECT EXPERT VERIFIED
ANSWERS | ALREADY GRADED
A+ | GUARANTEED EXAM
SUCCESS
Which of the following describes a business unit that
negotiates purchases or sales but does not take title
to the goods?
A) retailer
B) merchant middleman
C) agent
D) wholesaler - ANSWER-C) agent
Page Ref: 343
Which of the following best describes an agent who
generally operates on an extended contractual basis,
often sells within an exclusive territory and handles
non-competing but related lines of goods?
A) broker
B) manufacturer's agent
C) distributor
D) facilitating agent - ANSWER-B) manufacturer's
agent
Page Ref: 343
A middleman who buys from manufacturers and sells
to retailers is called a:
A) broker.
B) manufacturer's agent.
C) facilitating agent.
D) jobber. - ANSWER-D) jobber.
Page Ref: 343
Which of the following statements is true regarding
changes in the distribution channel?
A) Once the distribution channel system is designed,
the basic structure remains constant.
B) Innovation in distribution can create new
marketing opportunities.
C) Distribution channels are not affected by structural
changes to the industry.
D) Channel structures are independent of the changes
in the environment. - ANSWER-B) Innovation in
distribution can create new marketing opportunities.
Page Ref: 344
With reference to a value-added chain, the beginning
of the chain consists of:
A) intermediaries.
B) buyers.
C) suppliers.
D) customers. - ANSWER-C) suppliers.
Page Ref: 341
Activities of channel management that require
motivating customers to ask for your brand by name
are referred to as ________ activities.
A) vertical
B) push
C) horizontal
D) pull - ANSWER-B) push
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